About Us

Ceros Industrial Services is a precision-driven rigging and machinery-moving company built for the high-stakes world of data centers, industrial facilities, and mission-critical environments. Founded on the belief that heavy lifts demand uncompromising safety and elite execution, Ceros delivers the kind of reliability clients can bet their schedules — and their reputations — on.

Our crews are certified, battle-tested, and trained to operate in the most controlled environments, from white-space data halls to active industrial plants. We combine disciplined lift planning, specialized equipment, and a culture of professionalism to ensure every move is executed safely, cleanly, and with absolute precision. No shortcuts. No surprises. No excuses.

We exist for one purpose: to move the equipment that keeps the world moving. Whether it’s a 500-lb PDU or a 50,000-lb generator, Ceros shows up with the expertise, the attitude, and the accountability to get it done right — the first time, every time.

Heavy Lifts. Done Right.
That’s not just our slogan. It’s our standard.

CEROS CORE VALUES

1. Safety Above Everything

We protect our people, our clients, and our partners — every minute, every lift, every job.
No shortcut, deadline, or dollar is ever worth risking a life.
If it’s not safe, it doesn’t happen.

2. Own Your Work

We take full responsibility for the quality of our work, our decisions, and our outcomes.
No excuses. No finger-pointing.
We do what we say we’ll do — and we do it right.

3. Precision in Every Move

Rigging is an art backed by discipline.
We plan with intention, execute with care, and finish with excellence.
Every lift is a reflection of who we are.

4. Show Up Like a Pro

Professionalism is our baseline.
We show up ready, prepared, respectful, and committed to the highest standards.
Our attitude is as strong as our equipment.

5. Strength Through Teamwork

We work as one unit.
We communicate clearly, support each other, and solve problems together.
A strong crew is unstoppable.

6. Built on Trust

Clients depend on us to handle their most critical equipment and highest-risk tasks.
We earn that trust by being honest, reliable, and transparent every step of the way.
Trust is our currency — and we guard it fiercely.

7. Never Stop Improving

We learn, adapt, and evolve.
We embrace better tools, better training, and better methods to stay ahead in the industry.
Good enough is never good enough for Ceros.

8. Pride in the Craft

We take pride in the work we do and the way we do it.
We represent the rigging trade with skill, integrity, and heart.
Every project is an opportunity to leave our mark.

9. Clients First, Always

We put our partners’ needs at the center of everything — safety, scheduling, communication, and results.
We make their success our mission.

Leadership

Bryce Lines

Founder & Partner
“Precision. Accountability. Execution. That’s the Ceros standard—because our clients can’t afford anything less.”

As Founder and CEO of Ceros Industrial Services, Bryce Lines brings over a decade of front-line experience in rigging, crane operations, and heavy logistics to the executive table. His leadership is built on the principle that operational excellence starts on the ground—with skilled crews, tight coordination, and an uncompromising commitment to safety.

Before founding Ceros, Bryce spent years in the trenches of the rigging industry—working with cranes, forklifts, and heavy equipment on some of the most demanding industrial and data center projects across the country. He quickly rose through the ranks in top-tier crane and rigging firms, earning a reputation for delivering high-stakes projects on time, under pressure, and with zero tolerance for shortcuts.

Today, Bryce leads Ceros with the same grit and attention to detail that defined his time in the field. As CEO, he oversees national strategy, client development, and project execution—ensuring every job reflects the company’s core values: safety, speed, and precision.

His approach is both entrepreneurial and operational. He partners directly with general contractors, mechanical and electrical trades, and hyperscale developers to deliver turnkey solutions that eliminate delays, reduce costs, and get critical infrastructure online faster.

Bryce is building Ceros to be more than a service provider—it’s a partner that clients can trust to show up ready, work smart, and deliver without fail.

Kyle Bentley

Co-Founder & Partner

Kyle brings to Ceros a deep legacy of leadership, hands-on industrial know-how, and entrepreneurial grit. As the longtime President and founder of Bentley Welding Inc. (BWI), Kyle has spent over a decade running complex fabrication, process-piping, structural steel, and heavy-duty fabrication projects across demanding industries. LinkedIn+1

Starting BWI in 2014 with just a few laborers and little capital, Kyle built the company from the ground up — transforming it into a respected, full-service fabrication outfit with a robust fleet of welding trucks, flatbeds, and heavy equipment. thetop100magazine+1

That background gives him a unique edge at Ceros: he understands what it takes to deliver heavy industrial work with uncompromising precision, reliability, and professionalism. He’s comfortable in the field, fluent in the language of rigging, welding, fabrication and heavy-haul logistics — and grounded by the realities of in-the-trenches work.

But Kyle isn’t just a tough operator: he’s also a visionary leader who values trust, transparency, and client-first relationships. Under his watch, BWI earned reputation for flexibility, responsive service, and a “get-it-done” mindset. thetop100magazine+2LinkedIn+2

At Ceros Industrial Services, Kyle helps shape business strategy, operations oversight, and project execution standards — bridging hands-on experience and big-picture thinking. His presence gives clients confidence and crews a model of professionalism, integrity, and relentless execution.

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